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February 7, 2012 – 6:35 pm
Plans for 250-Plus-Room Trump International Hotel, The Old Post Office, Washington, D.C. Include Curated Museum, Exhibition Gallery, and Indoor & Outdoor Gardens;
Colony Capital to Co-Invest
NEW YORK – Feb. 7, 2012 – TRUMP HOTEL COLLECTION™ today announced that it has been selected by the U.S. General Services Administration (GSA) as the preferred selected developer of the most sought-after hotel redevelopment opportunity in the country: Washington, D.C.’s iconic Old Post Office Building.
“The selection of the TRUMP HOTEL COLLECTION is a tremendous validation of our plan for the highest and best use of this historic building and the hard work of our organization. The GSA ran an extensive process and we are extremely honored to have been selected,” explained Donald J. Trump, chairman and president.
Under its proposal, the TRUMP HOTEL COLLECTION will be sponsor, investor, developer, brand and operator, making it possible to shepherd the building through every stage of concept, redevelopment and operations.
Colony Capital partnered with Trump on the proposal and will co-invest in the project. “We are delighted to team with The Trump Organization to redevelop this historic American landmark while preserving its grandeur and elegance,” said Thomas J. Barrack Jr., chairman and chief executive officer of Colony Capital LLC. “As long-term investors in hospitality, we share the GSA’s vision for transforming this iconic property into one of the finest destination hotels in the country. We look forward to working with the Trump Organization and GSA to make the redevelopment a reality.”
“We are extremely honored and committed to making this the finest hotel in the country, if not the world,” stated Ivanka Trump, executive vice president of development and acquisitions, who led the nearly year-long process.
Donald Trump continued, “The physical beauty of The Old Post Office, coupled with its unrivaled location on Pennsylvania Avenue, affords us the ability to accomplish just that.”
Seen as a generational asset by the Trump family, the redevelopment plan will infuse the building with new life. Plans for Trump International Hotel, The Old Post Office, Washington, D.C. include the highest-caliber features and amenities – with more than 250 expansive guest rooms, penthouses and presidential suites; world-class restaurants, a café, and a bar and lounge; extensive banquet, ballroom and meeting facilities; The Spa at Trump®; and a library – as well as a curated museum, exhibition gallery, and indoor and outdoor gardens – all preserving the integrity of the historic structure.
Approved by Congress in 1880 and completed in 1899, the massive Richardsonian Romanesque Revival edifice known as the Old Post Office is located at Pennsylvania Avenue and 12th Street. In 2008, recognizing that the building had outlived its usefulness as federal office space, Congress directed GSA to enter into a long-term lease for private-sector development and restoration.
“Deciding to move forward with redeveloping this iconic property potentially will save millions in taxpayer dollars. The tremendous response from the private sector allowed us to select a proposal that will provide a positive economic return for the Federal Government and better utilize a historic property on our nation’s Main Street,” said Robert Peck, GSA’s Commissioner of the Public Buildings Service. “The Trump Organization plan will preserve the historic nature of the building and improve the vitality of Pennsylvania Avenue. This redevelopment represents good business sense on behalf of the American taxpayer, the Federal Government and the District of Columbia.”
A statement released by the GSA earlier today stated, “After closely evaluating the submissions, GSA determined the Trump Organization proposal represented the strongest development team, best long term potential for the local community, and most consistent stream of revenue for the Federal Government.”
About TRUMP HOTEL COLLECTION™
Launched in October 2007, TRUMP HOTEL COLLECTION™ is the next generation of luxury hospitality – one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children – Donald Jr., Ivanka and Eric – the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower® New York, Trump International Hotel & Tower® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk®, Trump SoHo® New York, Trump Ocean Club® International Hotel & Tower Panama, and the newly opened Trump International Hotel & Tower Toronto®. Reservations can be made at www.TRUMPHOTELCOLLECTION.com or by calling (855) TRUMP-00 (878-6700). TRUMP HOTEL COLLECTION is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. Connect with TRUMP HOTEL COLLECTION on its social media pages. To learn more about TRUMP HOTEL COLLECTION branding and management capabilities, visit www.trumphotelcollection.com/developers.
About Colony Capital LLC
Founded in 1991 by Chairman and Chief Executive Officer Thomas J. Barrack, Jr., Colony Capital is a private, international investment firm focusing primarily on debt and equity investments in real estate-related assets and operating companies. The firm has invested $45 billion in over 14,000 assets through various corporate, portfolio and complex property transactions. Colony has been one of the largest owners of hospitality assets in the world with investments in Fairmont Raffles Hotels, Swissôtel Hotels & Resorts, Accor, AmanResorts and dozens of individual hotels globally. Colony’s investments have also included the legendary integrated resort Costa Smeralda on Sardinia, the award-winning hospitality platform sbe, the conversion of the Mayfair Hotel in New York to the luxury condo 610 Park Avenue (which was done in partnership with Donald Trump), the Savoy Hotel Group’s five-star hotels in the UK, the five-star Stanhope Hotel in New York, and The Orchid at Mauna Lani in Hawaii (in which Colony continues to own the management company). Colony has a team of more than 250 and is headquartered in Los Angeles, with offices in New York, Boston, London, Madrid, Paris, Rome, Beirut, Hong Kong, Seoul and Taipei. For more information, visit www.colonyinc.com.
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February 7, 2012 – 6:33 pm
NEW YORK – Feb. 7, 2012 – TRUMP HOTEL COLLECTION™ has launched a fresh, new lifestyle website andnational advertising campaign that promote living without compromise – inviting guests to seize opportunities in travel and life in the Trump family tradition. Created in conjunction with Kansas City, Mo.-based marketing-communications dynamo MMGY Global, the new www.TrumpHotelCollection.com unites all brand properties in a single, cutting-edge site for a seamless guest experience and, together with the ad campaign, conveys the brand essence to “live the life.”
“As ‘the next generation of luxury hospitality,’ TRUMP HOTEL COLLECTION has always been about much more than an exceptional location or the bricks and mortar of our hotels,” explained Jim Petrus, chief operating officer of TRUMP HOTEL COLLECTION. “The Trump brand represents a lifestyle that invites you to do more, experience more and live life without limits or compromise. The new website and campaign capture the essence of our brand in a way that is sure to resonate with those who seek exceptional comforts, the finer touches and extraordinary experiences.
Sleek, sophisticated and simple to navigate, TRUMP HOTEL COLLECTION’s new lifestyle website ushers in several new technologies that set it apart from other hotel sites. Among its notable features:
- Access to the brand’s signature Trump Attaché service via live chat and click-to-call features integrated throughout the site
- Stunning lifestyle photography from the new national advertising campaign that creates a powerful portrayal of the guest experience, rather than focusing on the hotel’s physical features, and better illustrates TRUMP HOTEL COLLECTION as a lifestyle brand
- A design that allows each property to showcase its unique identity – one of the cornerstones of the TRUMP HOTEL COLLECTION experience – within the context of the brand
- Greater ease in booking: The ability to book across the entire site, including direct links to the booking engine from subpages, and a booking widget that is consistent throughout the site
- An updated look that more directly relates the passion, glamour, inspiration, originality and uncompromising nature of the brand
The new national advertising campaign, also conceived and executed by MMGY Global, supports the lifestyle positioning through a series of ads that exhort guests to “own” the destination – whether Waikiki, Chicago, or any of the other TRUMP HOTEL COLLECTION locations – as they “live the life” afforded them as a Trump hotel guest. Shot by award-winning photographer Andy Anderson, the campaign is appearing in high-end travel and lifestyle print and online publications, including Travel + Leisure, Condé Nast Traveler, The Wall Street Journal, Robb Report and ForbesLife.
About TRUMP HOTEL COLLECTION™
Launched in October 2007, TRUMP HOTEL COLLECTION™ is the next generation of luxury hospitality – one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children – Donald Jr., Ivanka and Eric – the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower® New York, Trump International Hotel & Tower® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk®, Trump SoHo® New York, Trump Ocean Club® International Hotel & Tower Panama, and the newly opened Trump International Hotel & Tower Toronto®. Reservations can be made at www.TRUMPHOTELCOLLECTION.com or by calling (855) TRUMP-00 (878-6700). TRUMP HOTEL COLLECTION is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. Connect with TRUMP HOTEL COLLECTION on its social media pages.
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February 6, 2012 – 10:57 am
Capella Hotels and Resorts Awarded “Best Hotel in New York” Honors by U.S. News & World Report for The Setai Fifth Avenue, a Capella Hotel
ATLANTA – February 3, 2012 – Capella Hotels and Resorts, the top-tier brand launched less than seven years ago by legendary hotelier Horst Schulze, notched a new milestone recently when its New York flagship, The Setai Fifth Avenue, a Capella Hotel, was named as “Best Hotel in New York City,” by U.S. News and World Report. The hotel garnered the accolades after being open for less than two years, having debuted in November of 2010. Capella has opened hotels in countries including Germany, Mexico, Singapore and the U.S., with announced openings scheduled for Japan, Thailand and Russia over the course of the next two years, in addition to new properties in the U.S. and Mexico. The next Capella Hotels and Resorts property to open will be Capella Georgetown, in Washington D.C., set to launch in December of 2012.
Horst Schulze, Chairman and CEO of Capella Hotels and Resorts, commented, “We’re particularly gratified by this recognition of The Setai Fifth Avenue, a Capella Hotel, as the ‘Best Hotel in New York City’ because U.S. News & World Report has focused on guest reviews as a key part of the evaluation process.” Schulze added, “We’re pleased that our signature personalized service for guests has resonated with visitors to the heart of New York City, and we remain grateful for our guests’ continued loyalty.”
The Setai Fifth Avenue, a Capella Hotel, has earned accolades from the moment of its opening as the first true luxury hotel in midtown Manhattan. Guests enjoy signature Capella services, from the attention of a personal assistant to flexible check-in/check-out times, as well as accommodations that are among the most spacious in Manhattan. Rooms feature faceted floor-to-ceiling windows that flood with sunlight, and luxurious amenities from Duxiana beds with Pratesi linens to Zuma deep soaking tubs.
Chef Michael White’s celebrated Ai Fiori restaurant, located on the second floor of The Setai Fifth Avenue, showcases modern interpretations of regional dishes from the Italian and French Rivera, while the hotel’s Bar on Fifth has emerged as a favorite for its late-night jazz performances. The hotel’s Auriga spa encompasses 11,500 square feet and transcends typical urban wellness facilities with 11 treatment rooms, experiential showers, and hammam, while the adjacent Julien Farel Fifth Avenue Salon is an ally for guests wishing to look their best during business or leisure trips.
The U.S. News 2012 “Best Hotels in New York City” ranked the top ten as follows:
1. The Setai Fifth Avenue, a Capella Hotel
2. The Peninsula New York
3. The Ritz-Carlton New York, Central Park
4. Four Season Hotel New York
5. The St. Regis New York
6. Trump International Hotel & Tower, New York
7. Mandarin Oriental, New York
8. The Carlyle, A Rosewood Hotel
9. The Mark
10. Hotel Plaza Athenee
For more information or for online reservations at any Capella Hotels and Resorts property, visit www.capellahotels.com. The toll-free reservations number is (877) 247-6688.
About The Setai Fifth Avenue, a Capella Hotel
The Setai Fifth Avenue, a Capella Managed Hotel, opened on Nov. 1, 2010 as the first true luxury hotel in midtown Manhattan. Located on Fifth Avenue at 36th Street, the hotel represents the new heart of the city and offers the most sophisticated access to New York for business and leisure travelers from around the world. Its beautiful limestone exterior wraps around expansive, faceted windows that project onto the street and flood guest rooms (among the largest in Manhattan) with light. Capella signature services include the attention of personal assistants, guaranteeing exceptional passion and care from the hotel staff. Amenities including celebrated Chef Michael White’s restaurant Ai Fiori, The Bar on Fifth, Auriga spa and a Julien Farel Salon, are already proving a significant draw for both New Yorkers and visitors.
The Setai Fifth Avenue hotel shares a striking, 60-story tower, designed by architects Gwathmey Siegel & Associates, with The Setai Fifth Avenue Residences, a luxury condominium by worldwide developer Bizzi & Partners. With interiors by DAS Concepts, Inc., the residences offer their owners the height of luxury and an enviable address with exclusive amenities and services.
About Capella Hotels and Resorts
Capella Hotels and Resorts serves today’s top-tier travelers and residential property owners and is setting a new standard in the hospitality industry. Capella promises the unique benefits of the finest boutique hotels, including superb architecture and interior design, privacy, individualized service and attention to detail – combined with the amenities and activities of the world’s great luxury hotels and resorts. Capella, led by founder Horst Schulze, is a brand focused on customer choice, and offers choices that no other hotel company in the world can match. Capella has opened world-class properties in gateway cities and high-profile resort destinations around the world, including: Breidenbacher Hof, a Capella Hotel (Düsseldorf, Germany); Capella Ixtapa (Ixtapa, Mexico); Capella Pedregal (Cabo San Lucas, Mexico); and Capella Singapore (Sentosa Island, Singapore). Capella has also announced plans for: Capella Bahia Maroma (Riviera Maya, Mexico); Capella Bangkok (Bangkok, Thailand); Capella Georgetown (Washington, D.C.); Capella Nahui (Riviera Nayarit, Mexico); Capella Niseko (Niseko, Japan) and Capella Sochi (Sochi, Russia). Learn more at www.capellahotels.com
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Contact:
Burns Patterson
Middleton & Gendron, Inc.
212.980-9193
bpatterson@mg-pr.com
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February 2, 2012 – 2:11 pm
TORONTO – February 2, 2012 Trump International Hotel & Tower Toronto®, which opened on January 31, 2012, has introduced to Toronto a selection of international-caliber meeting space and services worthy of one of the world’s great financial capitals. The hotel’s 12,000 square feet of meeting space includes two floors of sunlit facilities and an expansive President Suite – the largest and highest in all of Toronto – that provides an ideal setting for the most elite summits and presentations.
Grand Spaces for Grand Affairs
With an unbeatable location in the very heart of Toronto’s thriving financial district, Trump Toronto’s meeting facilities are anchored by two stunning ballrooms, each with its own foyer – the Grand Salon on the 9th floor and the Grand Ballroom on the 10th. Each can be divided into three smaller spaces for a total of six function rooms, to accommodate gatherings up to 600.
Outfitted with the most sophisticated communications technologies, these two exceptional spaces are accessed by a pair of black lacquered doors with oversized chrome knockers, and connected by a grand staircase finished in chrome. Five-foot black-lead crystal chandeliers and 69 crystal sconces crafted in the Czech Republic exclusively for the hotel evoke an old Hollywood glamour that is heightened by soaring 14-foot ceilings and floor-to-ceiling windows overlooking the Toronto skyline.
Where the Elite Meet
Encompassing 4,000 square feet on the 30th floor, Trump Toronto’s Presidential Suite was designed with the highest-level gatherings in mind and can accommodate groups of up to 60. Among its meeting-friendly features are an entry salon, soundproof media room ideal for film screenings, a private dining room, reception area, and state-of-the-art entertainment technology including a 103-inch flat-screen HDTV and premier sound system. Oversized windows provide panoramic city views, while three fireplaces add a welcoming touch to intimate gatherings. A palette of black, cream, ebony and charcoal continues the hotel’s Hollywood glamour theme.
Trump Express Meetings
A brand-wide program of TRUMP HOTEL COLLECTION™, Trump Express Meetings caters to small groups with a menu of affordable meetings packages that combine the best in meeting spaces, state-of-the-art presentation technology and epicurean catering. Trump Toronto offers a selection of four Trump Express Meetings packages for groups of up to 50 people. These include the Trump Express Day Meeting that includes breakfast, lunch and an afternoon break; two Trump Express Lunch options for catered midday meetings; and a Trump Happy Hour with two-hour open bar and pass hors d’oeuvres.
Featuring a superior security system infrastructure, Trump Toronto is one of the city’s most secure gathering points for VIPs and those requiring discretion. Meetings and events also benefit from the following signature services and exclusive offerings:
- World-class catering by the award-winning culinary team at STOCK™ Restaurant. Led by Executive Chef Todd Clarmo and Master Sommelier John Szabo, the team creates custom menus for affairs of all sizes and needs, including offerings from the hotel’s dedicated kosher kitchen. Guests are also treated to the hand-dipped, hand-formed chocolate delights from its state-of-the-art Chocolate Lab.
- The signature services of the Trump Attaché team, who provide every kind of personal assistance from pre-stocking guest kitchens to providing personalized business cards and stationery.
- 261 expansive guest rooms and suites, starting at 550 square feet, which are well equipped for the business traveler, with wired and wireless internet access, three dual-line telephones, laptop-compatible in-room safes, state-of-the-art entertainment technology and more. In-room fax and computers are available on request.
- A special menu of abbreviated services ideal for a quick meeting break at Quartz Crystal Spa™. Located on the 31st floor, Trump Toronto’s world-class spa and wellness facility features 10 treatment rooms, separate VIP lounges for men and women, plenty of direct sunlight, a 65-foot saltwater infinity-edge lap pool and custom whirlpool, a state-of-the-art fitness center featuring Technogym™ equipment, and a spa concierge to guide each experience.
About Trump International Hotel & Tower Toronto®
Opened Jan. 31, 2012, Trump International Hotel & Tower Toronto®, located in the heart of downtown Toronto at the corner of Bay and Adelaide Streets, is Canada’s tallest residential building at 65 stories. Developed by Talon International Development, Inc. President and CEO Val Levitan and Chairman Alex Shnaider, its stone, steel and glass façade serves as a beacon on the Toronto skyline, and is crowned by an articulated spire. Staying true to Trump’s reputation for providing the ultimate travel experience, guests enjoy 261 luxurious rooms and suites boasting stunning views of Toronto’s skyline. Features include spectacular meeting and event space, STOCK™ Restaurant and destination lounge, and the 15,000-square-foot, world-class Quartz Crystal Spa™. Amenities include 24-hour concierge, 24-hour in-room dining and valet indoor parking as well as Trump Attaché™, providing each guest with uncompromising personalized service. For reservations please call (416) 306-5800 or (855) 88-TRUMP (87867). For more information, please visit www.TrumpTorontoHotel.com. Connect with Trump International Hotel & Tower Toronto® on Facebook and Twitter.
Trump International Hotel & Tower Toronto® is not owned, developed or sold by Donald J. Trump, The Trump Organization or any of their affiliates. Talon International Inc. and its affiliates, the owners and developers of the property, use the “Trump” name and mark under license from Trump Marks Toronto LP, which license may be terminated or revoked according to its terms.
About TRUMP HOTEL COLLECTION™
Launched in October 2007, TRUMP HOTEL COLLECTION™ is the next generation of luxury hospitality – one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children – Donald Jr., Ivanka and Eric – the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower® New York, Trump International Hotel & Tower® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk®, Trump SoHo® New York, Trump Ocean Club® International Hotel & Tower Panama, and the newly opened Trump International Hotel & Tower Toronto®. Reservations can be made at www.TRUMPHOTELCOLLECTION.com or by calling (855) TRUMP-00 (878-6700). TRUMP HOTEL COLLECTION is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. Connect with TRUMP HOTEL COLLECTION on its social media pages.
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February 2, 2012 – 11:14 am
Exclusively for Martha’s Vineyard Residents: Harbor View Hotel Offers Complimentary Overnight Stays to Valentine’s Day Dinner Guests
This Valentine’s Day, the Harbor View Hotel is offering locals the chance to truly “wine and dine” their sweetheart. Exclusively for Martha’s Vineyard residents, those dining at Water Street restaurant on Tuesday, Feb. 14 may opt to extend their romantic evening with a complimentary overnight stay at the hotel. Advanced reservations are required and the offer is subject to availability. A $25 cleaning fee will be added for overnight guests.
Harbor View Hotel’s Valentine’s Day dinner is $65 for two, including a prix fixe menu designed by Executive Chef Shaun Sells, featuring Lobster Bisque, Pepper Bacon-Wrapped Filet and Tahitian Vanilla Crème Brûlée. Tax and tip are not included.
WHEN - Tuesday, February 14, 2012. Dinner begins at 6 p.m.
WHERE - Water Street at The Harbor View Hotel
131 North Water Street
Edgartown, MA 02539
HOW - For dinner reservations or more information, please call 508-627-3761.
ABOUT - A beloved fixture on the Vineyard since 1891, Harbor View Hotel offers luxury guest rooms and suites in the heart of historic Edgartown. From its broad veranda, the hotel boasts spectacular views of the Edgartown Harbor, the Vineyard’s premier sailing and yachting location. Harbor View Hotel has been awarded “Best Hotel on the Vineyard” by Martha’s Vineyard Magazine and Cape Cod Magazine and was voted one of the “World’s Best Hotels” for 2012 by Travel + Leisure . The Harbor View is a member of Historic Hotels of America® and a property of Scout Real Estate Capital.
PRESS
CONTACTS -
Patricia Nugent / Katie Van Ness
Middleton & Gendron Inc.
(212) 284-9935 / (212) 284-9937
pnugent@mg-pr.com / kvanness@mg-pr.com
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February 1, 2012 – 5:46 pm
Middleton & Gendron Brand Communications Restructures
And Names Burns Patterson Chief Operating Officer
NEW YORK – Feb. 1, 2012 – Middleton & Gendron Brand Communications has completed a restructuring that reflects both the evolving needs of its clients and the agency’s areas of growth. Key to the restructuring are several promotions for longtime, senior Middleton & Gendron executives. Executive Vice President Burns Patterson, an eight-year agency veteran, has been named Chief Operating Officer. Two Vice Presidents, Patricia Nugent and Jay Austin, have been promoted to Senior Vice President positions.
In making the announcement, Chairman Yvonne Middleton noted, “In his long tenure with Middleton & Gendron, Burns has demonstrated extraordinary skill in helping our clients accomplish their business goals through public relations, brand communications, and digital marketing. This promotion recognizes his agency management and operations skills and his invaluable contributions to our new business and growth strategies.”
In addition to his role at Middleton & Gendron, Burns is the author of “The Social Hotel,” a bi-weekly blog for HOTELS Magazine examining social media practices within the hospitality industry, and is a contributor to HotelExecutive.com and Hotel Business Review.
Patricia Nugent, also with the agency for eight years, will, as Senior Vice President, continue to manage significant agency accounts and mentor staff. Jay Austin’s promotion, after five years at Middleton & Gendron, allows him to continue his successful oversight of accounts and manage increasing demands on the agency for design and production projects.
Middleton & Gendron’s restructuring delineates six business practice areas:
M&G PR – the agency’s award-winning legacy business providing comprehensive, customized public relations services from strategy through execution for ongoing and project-based clients.
M&G Social – Design and launch of branded pages and profiles across social platforms; community management; design and execution of cost-effective Facebook ads, sweepstakes, contests and custom tabs, social media policy, crisis planning, monitoring; corporate blogging; website and microsite content; app branding.
M&G Productions – concept, writing, filming, editing and design projects encompassing a broad range of media; full-scale productions and events; promotions, marketing partnerships, sponsorships and co-branding initiatives.
The Spa at Trump Trade Show Booth
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M&G Crisis Communications – advance planning and on-the-spot crisis management.
M&G Community – select projects for worthy causes accepted on a pro bono basis.
M&G Consulting – senior-level counsel based on agency principals’ three decades of experience in public relations and marketing for industries including hospitality, spa, sports and recreation, real estate, luxury goods and services, and consumer package goods.
“Our new structure recognizes the depth of talent within the agency that extends well beyond what PR agencies typically offer. It also underscores the enormous experience and expertise we offer, thanks to our bench strength in senior-level management,” explained Middleton.
According to agency President Mary Gendron, “Our distinct practice areas can stand alone or be employed in any combination based on a client’s business goals. We can now more succinctly articulate the agency’s services and accommodate short-term project clients as well as our ongoing programs.”
Middleton & Gendron has enjoyed a long history of building and representing fine and iconic brands worldwide. These include The Trump Organization, Rolex, Four Seasons Hotels and Resorts, American Water, MONY, Architectural Digest and FAO Schwarz. Its crisis communications experience has been far-reaching as well, encompassing such significant world events as the two World Trade Center disasters, in 1993 and 2001.
The agency’s current client roster represents such industries as hotel, spa, travel, real estate, consumer products, apparel, associations and utilities. Additional areas of specialty include golf, culinary, beverage, fractional ownership, association, not-for-profit, and environmental sustainability.
With a headquarters in New York and an office in Los Angeles, Middleton & Gendron has 15 established agency affiliates around the world. For more information, contact: Middleton & Gendron, 845 Third Avenue, New York, NY 10022; (212) 980-9065; fax (212) 759-6521; log onto www.mg-pr.com; follow the company on Facebook and Twitter @MGPR.
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January 31, 2012 – 12:53 pm
TORONTO – January 31, 2012 Today marks the opening of Trump International Hotel & Tower Toronto®, which is TRUMP HOTEL COLLECTION’s™ second international venture and first foray into Canada. Inna Levitan, CEO and managing partner of Talon Luxury Collection and Mickael Damelincourt, general manager of Trump Toronto together unlocked the doors, unveiling Canada’s tallest residential building, and Toronto’s premier hotel.
A high-resolution photo from opening day at Trump Toronto can be downloaded at: https://rcpt.yousendit.com/1359229002/ec11427738a3f9017f88edbd0b2a2ea9.
For room and event reservations at Trump Toronto, call 855.88.TRUMP (87867) or visit www.trumptorontohotel.com. For residential condominium sales information, call 416.214.2800 or visit www.trumptoronto.ca.
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January 9, 2012 – 12:10 pm
Media Contacts:
Shara Seigel / Katie Van Ness
Middleton & Gendron
(212) 284-9938 / (212) 284-9937
sseigel@mg-pr.com / kvanness@mg-pr.com
10 Surprises for 10 Years of Sanctuary
From Upgrades to a Private Party, Sanctuary on Camelback Mountain
to Celebrate 10th Anniversary with 10 Randomly Awarded Guest Prizes
SCOTTSDALE, AZ, January 5, 2012 – Throughout the New Year, a few lucky guests checking in to Sanctuary on Camelback Mountain will gain more than a key to their room. A roomful of restaurant patrons will unexpectedly enjoy an after-dinner treat. And, a local resident just might find him or herself holding a complimentary one-year membership to Sanctuary Spa. The award-winning Scottsdale resort is celebrating its 10th anniversary by awarding 10 valuable prizes at random times throughout the year. Among the delights planned:
1. Upgrade to a Mountainside Estate – one of a selection of exclusive homes set high on Camelback Mountain for spectacular views
2. Hot air balloon ride
3. Half day in Sanctum, a private outdoor spa suite, with a couples spa treatment and champagne and strawberries
4. Voucher for a complimentary two-night return stay
5. Surprise dinner in XII, the ultimate private dining room with a view to the resort’s show kitchen
6. Private one-hour cocktail party under the stars at edge, Sanctuary’s trend-setting outdoor bar deck, with up to 20 friends for a local patron (to be planned for a later date)
7. Private mixology 101 class on guest’s casita patio
8. One-year Sanctuary Spa membership for a local patron
9. Private cooking class
10. Dessert surprise for all dinner guests one evening at Sanctuary’s award-winning restaurant, elements
“The past 10 years have been extremely rewarding for all of us at Sanctuary at Camelback Mountain. In one decade, we have seen the resort grow to become one of the finest and most recognized boutique properties in the nation,” said Mike Surguine, Sanctuary’s vice president and general manager, who notes that the resort has just been named #1 in Arizona in Travel + Leisure’s 500 World’s Best awards for 2012. “We want to share those rewards with our loyal guests and the Scottsdale community that welcomed us so warmly 10 years ago and has grown to be such an important part of our family.”
For reservations at Sanctuary on Camelback Mountain, call (480) 607-2300 or visit www.sanctuaryaz.com.
About Sanctuary on Camelback Mountain: One of the country’s most lauded luxury resorts, Sanctuary is a striking boutique property on Camelback Mountain in Paradise Valley, Arizona, just minutes from downtown Scottsdale. Under the direction of Westroc Hospitality, Sanctuary enjoys international acclaim for its contemporary design, and award-winning elements restaurant and Sanctuary Spa. A member of Small Luxury Hotels of the World, Sanctuary was recognized in 2006 as the “top resort” in the United States by the readers of Condé Nast Traveler. Sanctuary has been a Condé Nast Traveler “Gold List” and “Reader’s Choice” winner since opening in 2001 and is regularly included in Travel + Leisure’s “T + L 500” list of World’s Best Hotels. Connect with Sanctuary on Facebook and Twitter.
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December 1, 2011 – 4:12 pm
SPECIAL REPORT: ISPA’s 2011 Conference & Expo Welcomes Washington Spa Alliance as Collaborative Member
WASHINGTON, D.C. – November 18, 2011 — The 21ST annual Conference & Expo of the International Spa Association (ISPA) brought together worldwide leaders of the spa community, from therapists and aestheticians to fitness trainers and vendors of skin care products. Gathered at the Mandalay Bay resort in Las Vegas, the event garnered an impressive speaker lineup complemented by the latest spa industry products.
This year marked the debut of Washington Spa Alliance as a Collaborative Member of ISPA. Honorary board chair Deborah Szekely opened the conference with a tip of her hat to Washington Spa Alliance for taking on the task of forging a forum in the nation’s capital.
The full story of Washington Spa Alliance is told by board member Ada Polla in the current issue of ISPA’s Pulse magazine, which was in everyone’s registration kit for the conference and can be read online at www.experienceispa.com. From concept to launch, says Ada, it demonstrated the organization’s commitment to be a catalyst for well-being.
Immediate impact of the magazine coverage was experienced at the Expo. Friends throughout the industry expressed support. Impromptu meetings with directors of regional associations in Florida and the Great Lakes area opened the possibility of future exchanges.
Collaborative membership in ISPA demonstrates the vision of Washington Spa Alliance founders to act as a knowledge center “connecting the professionals in the nation’s greater capital region.”
WSPA members seen at the Expo: Virginia-based Universal Companies pavilion featured Ada Polla’s Alchimie Forever skincare line; Sprayology founder Elleanor Whalen preparing to launch the Maryland-based line in South Africa; SpaEquip, a corporate member based in Napa Valley, Calif., showed innovative equipment from several countries; New CEO of Red Door Spas, Jeff Kohl, a Washington Spa Alliance Symposium sponsor last March for Precor; Miraval president Michael Tompkins preparing opening of new spa building with interiors by Clodagh this spring; Glen Ivy Hot Springs President Jim Root remembering his days at Rancho La Puerta; TNG Worldwide sales exec Cheryl Hartsough at an informal Washington Spa Alliance mixer in the WTS International suite.
Every year, Conference brings new research and business tools to the spa industry.
Consumer Snapshot Provides Insights: The new ISPA Foundation Consumer Snapshot Initiative provides insight into ten areas: trends, behavioral patterns, and preferences for both spa-goers and non-spa-goers. Conducted in partnership with PricewaterhouseCoopers, the U.S. spa industry study showed positive growth in 2010 despite a dismal economy: Spa visits grew by 4.7%, employment gained 8% full-time jobs.
Conference by the Numbers: The Expo floor featured more than 300 booths, representing over 200 companies, 50 new products, with 2,250 attendees from 38 countries. The ISPA Foundation Live and Silent Auction raised over $100,000 to benefit educational initiatives of the Foundation, including scholarships, resources, and research, chaired by Red Door CEO Jeff Kohl.
Insights from keynote speakers: The daily General Sessions featured insightful keynote speakers. Bert Jacobs, chief executive/optimist for the Life is good Company shared how word-of-mouth, a healthy dose of optimism and “investing in the customer experience” helped turn his small t-shirt business into a $100 million company. Along the road to success he has given back through the Life is good Kids Foundation which helps kids overcome life-threatening challenges such as violence, illness, and extreme poverty.
Best-selling author and futurist Faith Popcorn, CEO of Faith Popcorn’s BrainReserve helped attendees realize that the way to connect with consumers is to be genuine. Popcorn encouraged attendees to get on “The Ark”, a place of inspiration, transparency and reinvention through a series of five commandments including: understanding that consumers are seeking substance over superficiality, listening and responding, using your power for good, embracing their feminine side and embracing change.
Alex Szekely Humanitarian Award to Bostonian Playmaker: Bert Jacobs chief executive/optimist for the Life is good Company received the ISPA Alex Szekely Humanitarian Award presented by Rancho La Puerta Founder and “godmother of spa” Deborah Szekely. Jacobs’ work with the Life is good Kid’s Foundation Playmakers Initiative provides training, resources, and support for adults dedicated to caring for underprivileged children, so that all involved lead healthier, more joyful lives.
For more on the 2011 ISPA Conference and Expo, visit the Conference website. The 2012 ISPA Conference and Expo will be held at the Gaylord Palms Resort & Convention Center in Kissimmee, Fla., October 15-17, 2012.
About Washington Spa Alliance
The mission of Washington Spa Alliance is to act as a knowledge center, connecting spa professionals within the nation’s greater capital region while raising awareness of the robust spa community here. The alliance promotes the exchange of education and innovation in the field, and works to ensure that the highest ideals of spa are met through policy and action.
Washington Spa Alliance recognizes that the greater spa industry’s pioneering efforts encompass a unique inter-disciplinary approach to fitness, travel, alternative and preventive medicine, and a connection to nature, as well as sustainable practices ranging from economics to agriculture. It serves as a catalyst for discussion and action.
For additional information, contact: Washington Spa Alliance, 1010 Wisconsin Avenue, N.W., Suite 201, Washington, D.C. 20007; 202.530.3931; Info@WSPA.com; http://www.washingtonspaalliance.com.
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November 23, 2011 – 3:38 pm
Christmas in Edgartown Transforms Martha’s Vineyard
into the Quintessential Holiday Experience a la Cape
30th Anniversary Celebration Slated for December 9-11, 2011
Edgartown, Mass. – November 23, 2011 – Anyone who has ever fantasized about being part of a Courier & Ives holiday vignette has the opportunity to live the experience during Christmas in Edgartown on Martha’s Vineyard December 9-11, 2011. Sponsored by the Edgartown Board of Trade, the holiday celebration transforms the village and year-round Vineyarders welcome all to the island to partake in the warm and wonderful traditions of the season.
The 30th Anniversary Celebration of Christmas in Edgartown kicks off Friday evening with a Lighting of the Lighthouse Ceremony at the historic Harbor View Hotel which will be offering complimentary cider and cookies, entertainment by carolers, holiday movie screenings, and photos with Santa in front of the hotel’s lovely Lobby fireplace.
Throughout the weekend, Edgartown will offer a panoply of activities, including memorable tours, displays, demonstrations and holiday shopping. The Inns of Edgartown tour will give access (and refreshments) to six historic inns, including: Harbor View Hotel, with its specially appointed Teddy Bear Suite; Kelley House, the 1742 village inn which will offer an Arts Festival on Saturday; and The Point Inn, with its must-see Dickens Village Display. The magic of Christmas will be evident throughout the weekend at Donaroma’s, the popular garden store and nursery which will display themed trees decorated to represent the towns of Martha’s Vineyard and will employ elves who will ply their craft by demonstrating creative ideas for seasonal home décor.
Activities are planned for all ages, including a Gingerbread House Workshop, face painting and scavenger hunt for kids; and for adults, island author talks, a wine and cheese party, art gallery tours and shopping. Plenty of opportunities are geared to please every member of the family. A complete schedule of activities can be found through Christmas in Edgartown’s QR code at http://qrlynx.com/hosted/01/01/edgartownchristmas2011/.
Overnight room rates are in keeping with the holiday spirit. At Harbor View Hotel, weekend rates begin at $109/night; at Kelley House, rates start at $99/night.
Travel and island transportation information can be found at www.mvy.com.
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Contact: Mary Gendron
Middleton & Gendron, Inc.
(212) 980-9065
mgendron@mg-pr.com
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