Purchases Green Power from Green Mountain Energy Company

NEW YORK – Aug. 30, 2010 – Green Mountain Energy Company announced today that Trump SoHo™ New York at 246 Spring Street, New York City, has committed to purchasing renewable energy from Green Mountain for 100 percent of the hotel’s electricity usage. Trump SoHo, the newest property of Trump Hotel Collection, represents the next-generation of luxury hospitality. Green Mountain is the nation’s leading competitive retail provider of cleaner energy and carbon offset solutions.

Trump SoHo is expected to purchase more than 5.5 million kilowatt hours (kWh) of wind energy annually from Green Mountain over the two-year term of its agreement. By purchasing the clean energy, Trump SoHo will offset 100 percent of the hotel condominium’s annual electricity usage, which generates an estimated 4.6 million pounds of carbon dioxide (CO2) annually. The savings represents the equivalent of 1.3 million houses turning off all their lights for a day, or not taking more than 1.8 million cab rides.

“Green Mountain applauds Trump SoHo for demonstrating leadership in sustainable business practices through this purchase of green power for its downtown New York Hotel,” said Scott Hart, President of Commercial Services, Green Mountain Energy Company. “This renewable energy purchase further helps Green Mountain accomplish its mission to change the way power is made and helps the hotel send a message to its guests that it cares about the environment.”

“We regard this as a wise business decision on all levels,” said Trump SoHo General Manager David Chase. “It is a responsible move for the hotel and it respects the values of our guests who are as concerned as we are about protecting and caring for the environment.”

The green power to be provided is generated from clean, renewable energy resources in the United States. Renewable energy facilities generate renewable energy certificates (RECs) when they produce electricity. Purchasing these certificates is a widely accepted way to address the greenhouse gas emissions of electricity consumption. Purchasing RECs in the same quantity as Trump SoHo’s estimated electricity consumption ensures that the amount of energy used by the hotel is added to the U.S. power grid from renewable sources and supports the further development of these projects.
About Green Mountain Energy Company

Green Mountain, the nation’s leading competitive retail provider of cleaner energy and carbon offset solutions, was founded in 1997 “to change the way power is made.” The company is the longest serving green power marketer in the U.S. and in 2009 was ranked the “Highest in Business Customer Satisfaction with Retail Electric Service” by J.D. Power and Associates1. Green Mountain offers consumers and businesses the choice of clean electricity products from renewable sources such as wind and water, as well as a variety of carbon offset products. Green Mountain customers have collectively helped avoid over 11.3 billion pounds of CO2 emissions. For more information, visit GreenMountain.com.

1Green Mountain Energy Company received the highest numerical score among business electric service retailers in Texas in the proprietary J.D. Power and Associates 2009 Texas Business Retail Electric Provider Satisfaction StudySM. Study based on responses from 2,231 businesses measuring 7 retailers and measures opinions of businesses with their electric service provider. Proprietary study results are based on experiences and perceptions of consumers surveyed May-June and September-October 2009. Your experiences may vary. Visit jdpower.com.

About Trump SoHo™ New York
Trump SoHo New York, the first luxury hotel in Downtown Manhattan, has captured the attention of international travelers and sophisticated New Yorkers alike. Establishing a new paradigm of design, Trump SoHo brings together the master works of Handel Architects, for the 46-story shimmering glass tower, and Rockwell Group, for the creation of the interior spaces. The 391 spacious guestrooms and suites feature floor-to-ceiling windows providing unrivaled views of the city’s spectacular skyline and the Hudson River. Trump SoHo currently has hotel condominiums available for purchase with prices beginning at $1.2 million. With just 12 rooms per floor, it has an intimate ambiance of sophistication and indulgence. Owners and hotel guests will enjoy world-class dining at Quattro Gastronomia Italiana, the Kastel cocktail lounge, the pool-side Bar d’Eau and the utmost in personal service with the signature Trump Attaché. The Spa at Trump® with its two levels of pampering services provides New York its only authentic luxury Turkish hammams. For more information, please call (877) 828-7080 or visit www.trumpsohohotel.com. Find Trump SoHo on Facebook at www.facebook.com/TrumpSoHoNewYork and on Twitter at www.twitter.com/TrumpSoHo.

Trump SoHo is a joint venture among The Sapir Organization, Bayrock Group, L.L.C., and an affiliate of the Trump Organization. Trump SoHo is located at 246 Spring Street, New York, NY, 10013.

For information on purchasing a hotel condominium at Trump SoHo:
Prodigy International, the exclusive sales and marketing company for Trump SoHo New York hotel condominiums, has an onsite sales office. For more information or to schedule a private appointment, call (212) 965-0008 or visit www.trumpsoho.com.

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FOR IMMEDIATE RELEASE

Trump® Hotel Collection’s New York Hotels Celebrate Fashion’s Night Out
With Ivanka Trump Fine Jewelry

Package at Trump International Hotel & Tower^® New York and Trump SoHo^™ New York
Includes the New Ivanka Trump Girl Up Bracelet and Gift Card

NEW YORK – Aug. 27, 2010 – To celebrate the second annual Fashion’s Night Out, the new Trump SoHo^™ New York and newly renovated Trump International Hotel & Tower^® New York will offer the unique “Fashion’s Night Out” package in collaboration with Ivanka Trump Fine Jewelry.

On Sept. 10, the Ivanka Trump Fine Jewelry boutique will fete its founding partnership of the United Nations Foundation’s Girl Up campaign and the launch of its Girl Up Bracelet. The bracelet will retail for $30, and feature a sterling silver chain and signature coral silk cord connected by a Girl Up and Ivanka Trump Fine Jewelry logo charm. One hundred percent of the net proceeds will be donated to the Girl Up campaign.

Available for the night of Sept. 10 only, the “Fashion’s Night Out” package includes a one-night hotel stay and a welcome amenity of a Girl Up Bracelet and gift card for $500 (applicable toward a minimum purchase of $1,500) from the Ivanka Trump Fine Jewelry boutique. Attend the celebration of Fashion’s Night out at the Ivanka Trump Fine Jewelry boutique at 685 Madison Ave. between 61^st and 62^nd Sts., from 6 to 11 p.m. with the VIP passes you will find along with your welcome gift. The package is priced from $750 at Trump International Hotel & Tower New York and from $529 at Trump SoHo New York.

To book the package at Trump International Hotel & Tower New York, please call (888) 448-7867 or visit www.trumpnewyorkhotel.com; to book at Trump SoHo New York, please call (877) 828-7080 or visit www.trumpsohohotel.com. Packages are subject to availability. Pricing does not reflect applicable taxes and fees. Ivanka Trump Fine Jewelry gift cards are valid through Dec. 31, 2010 and are redeemable at the Madison Avenue boutique or online at www.ivankatrumpcollection.com.

About Trump International Hotel & Tower® New York

The majestic Trump International Hotel & Tower® New York, the only Forbes (formerly Mobil) Five-Star hotel with a Five-Star restaurant in New York, is an icon delivering the highest level of service, style and exclusivity. Soaring above Columbus Circle, the 52-story structure features 167 luxurious guest rooms and suites, complete with European-style kitchens, marble bathrooms, and spectacular views of Central Park and the Manhattan skyline. Amenities include a 6,000-square-foot spa and fitness center, in-room dining by Jean Georges, the personalized service of the Trump Attaché^™, in-room computers, and much more. The hotel has been selected as one of Travel + Leisure’s “500 World’s Best Hotels,” and included in Condé Nast Traveler’s “Gold List” and Elite Traveler’s “Top Suites of New York City.” Trump International Hotel & Tower New York, a member of Leading Hotels of the World, is located at One Central Park West, New York, NY 10023. For more information, please call (888) 448-7867 or visit www.TrumpNewYorkHotel.com. Find Trump International Hotel & Tower New York on Facebook at www.facebook.com/TrumpNewYork .

About Trump SoHo^™ New York

Trump SoHo New York, the first luxury hotel in Downtown Manhattan, has captured the attention of international travelers and sophisticated New Yorkers alike. Establishing a new paradigm of design, Trump SoHo brings together the master works of Handel Architects, for the 46-story shimmering glass tower, and Rockwell Group, for the creation of the interior spaces. The 391 spacious guestrooms and suites feature floor-to-ceiling windows providing unrivaled views of the city’s spectacular skyline and the Hudson River. Trump SoHo currently has hotel condominiums available for purchase with prices beginning at $1.2 million. With just 12 rooms per floor, it has an intimate ambiance of sophistication and indulgence. Owners and hotel guests will enjoy world-class dining at Quattro Gastronomia Italiana, the Kastel cocktail lounge, the pool-side Bar d’Eau and the utmost in personal service with the signature Trump Attaché. The Spa at Trump® with its two levels of pampering services provides New York its only authentic luxury Turkish hammams. For more information, please call (877) 828-7080 or visit www.trumpsohohotel.com. Find Trump SoHo on Facebook at www.facebook.com/TrumpSoHoNewYork and on Twitter at www.twitter.com/TrumpSoHo.

Trump SoHo is a joint venture among The Sapir Organization, Bayrock Group, L.L.C., and an affiliate of the Trump Organization. Trump SoHo is located at 246 Spring Street, New York, NY, 10013.

For information on purchasing a hotel condominium at Trump SoHo:

Prodigy International, the exclusive sales and marketing company for Trump SoHo New York hotel condominiums, has an onsite sales office. For more information or to schedule a private appointment, call (212) 965-0008 or visit www.trumpsoho.com.

About Trump^® Hotel Collection

Launched in October 2007, Trump^® Hotel Collection is the next generation of luxury hospitality – one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children – Donald Jr., Ivanka and Eric – the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower^® New York, Trump International Hotel & Tower^® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk^® and the newly opened Trump SoHo™ New York. Additional hotel projects are under development around the globe, including Toronto, Panama, Dubai, Cap Cana, Scotland and New Orleans. Trump^® Hotel Collection is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. Connect with Trump Hotel Collection on our social media pages.

- # # # -

Contact: Jay Austin / Nick Valente

Middleton & Gendron Inc.

(212) 284-9939 / (212) 284-9942

jaustin@mg-pr.com / nvalente@mg-pr.com

Media Contacts:

Laura Mooney

Middleton & Gendron, Inc.

(212) 980-9232

lmooney@mg-pr.com

Desire to Travel Trumps Economic Woes, According to ALTOUR Index

Agents Report Boosts in Last-Minute and Long-Range Bookings;

Cancellations Down and Affecting Primarily Mass Market

New York – August 18, 2010 – Tired of staying home, Americans are adapting their booking habits to economic realities in order to indulge their desire to travel, according to the July 2010 ALTOUR Index, a bi-monthly survey conducted by ALTOUR – one of the largest and most respected agencies catering to high end and mid-market travelers. Europe remains at the top of their destination lists and the majority are choosing to travel independently, with the FIT market (48% reporting strong demand) performing better than all-inclusive resorts (35%), sun/sand/surf (30%) and escorted tours (15%).

The number of agents reporting a negative impact on travel has declined steadily over the past six months and has dropped from a high of 88% last July to 65% this July. Lynda Train of ALTOUR New York City reports, “I am seeing a lot of clients who did not travel for the last year or two travel again.  They are basically saying that they are not willing to give up their vacations for yet another year.  I think they are feeling a bit more secure at work and just need to get away to relieve the stress of the past few years.”

Last-Minute Deals and Long-Range Memories

Last-minute and long-range bookings are both on the rise, reflecting two returning traveler profiles – those who continue to feel constrained by the economy but are determined to travel anyway, seeking out last-minute deals in order to do so, and those with the means to travel who are willing to plan further out for the vacation of a lifetime. “Some are actually planning further out instead of last minute, being more conscious of each dollar they spend,” reports Yesenia Cotto of ALTOUR Atlanta.  “The majority are individuals who really have the time to travel.  Plus, they are looking for a more exotic itinerary — not your basic Caribbean island.”

The cruise market is also contributing to the increase in long-lead bookings. According to Pauline Power, ALTOUR’s director of cruises, “Cruise sales are indicating a strong return to long term planning. World cruisers who decided in late 2009 and early 2010 not to indulge in a 2011 world cruise are now booking for 2012. European cruises that sold very close-in for 2009, and almost as close-in for 2010, are now selling well for 2011.”

“Although offering very attractive amenities such as free air and large shipboard credits, the cruise fares for 2011 have increased to pre-2009 rates,” added Power. “If this trend continues we are looking at strong cruise revenues in 2011 and 2012.”

As for the rise in last-minute bookings, Helen Bailey of The Travel Authority in Carmel, Indiana, explains: “We have an extraordinary number of bookings made 14-30 days prior to departure. These are from people who make travel a top priority in spite of overall economic factors. Many already know pretty much where they would like to travel to, but reach out to me to secure the best value for the destination to ensure activities and amenities that are important to them are included.”

While the majority of advance bookings (51%) remain in the 30- to 90-day range, these have dropped from 65% since last July. Bookings in the 14- to 30-day range increased from 12% in July 2009 to 18% in July 2010.and those in the 90-180 range from 19% to 27% over the same time period.

Cancellations Down

Cancellations are at their lowest yet since first tracked by the ALTOUR Index in October 2008. As many as 44% of agent report no cancellations and 39% report fewer than five. These are affecting primarily the mass market, which now accounts for 55% of all cancellations (compared to 29% in July 2009).

Top Destination: Europe

Europe (88%), the Caribbean (63%) and Mexico (49%) are the top three destinations booked by travelers this July. Among emerging markets, South America (44%), Eastern Europe (44%) and Egypt (29%) are most popular. Bailey anticipates that interest in Egypt will only continue to grow. “It feels safe to travel there right now and it is high on people’s ‘to do’ travel list. You can easily cover Egypt in 7-9 days, which is pretty remarkable for an exotic destination.”

ABOUT ALTOUR: Established in 1991, by seasoned industry leader Alexandre Chemla, ALTOUR has grown to become one of the most sophisticated and highly respected global leaders in the travel world today. With a travel volume of over $800 million, ALTOUR is among the largest agencies serving the luxury and mid-market travel niches today. It has 75 offices and more than 1,000 travel professionals throughout the United States and in Europe. Complementing its core travel management business, ALTOUR has developed a family of companies including Altour Limousine, Altour Air, Altour Travel Master, Altour Incentive Management, and Altour Management Technology. In 2009, ALTOUR signed a joint program with American Express Travel. The agreement is designed to strengthen and expand services for American Express U.S. Representative Travel Network and ALTOUR’s travelers around the globe. ALTOUR also acquired 12 American Express travel service offices geographically spread throughout the United States and The Travel Authority based in Louisville, Kentucky which offers a full array of services including corporate travel management, online travel, vacation travel stores, meetings and incentives and professional and collegiate sports fan travel. ALTOUR is ranked among the two largest agencies in Los Angeles County by the Los Angeles Business Journal, where the company is also cited among “2010 Best Places to Work in Los Angeles.” ALTOUR is ranked within Travel Weekly’s Top Travel Agencies in the United States and ranked #14 on the 2010 Power List, and among the Top Travel Agencies in the UK by Buying Business Travel.  For more information, please visit www.ALTOUR.com .

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FOR IMMEDIATE RELEASE

Trump^® Hotel Collection Offers Guests an Exclusive Chance

To Win A Trip for Two to New York for the Season Finale of ‘The Apprentice’

By Recounting Exemplary Service Provided by a Trump Hotel Associate

NEW YORK – Aug. 17, 2010 – Trump® Hotel Collection, the next generation of luxury hospitality, marks the Fall 2010 return of the hit television series “The Apprentice” with an exclusive opportunity: guests may identify a hotel associate who has provided exceptional service during a stay of any of its hotels – currently two in New York, and one each in Chicago, Las Vegas and Waikiki – for the chance to win a trip for two to New York for the show’s season finale.

The “You’re Hired” promotion provides Donald J. Trump and the hotel brand’s senior executives – Don Jr., Ivanka and Eric Trump – with an opportunity to underscore the tenets of passion, drive and enthusiasm that guide the hiring, training and career advancement of Trump Hotel Collection associates.

“We pride ourselves on hiring the best people in the business,” said hotelier Ivanka Trump, executive vice president. “This gives us a chance to incentivize our guests to acknowledge great service through their own personal experiences and anecdotes, as well as reward the continued hard work of our valued associates.”

To enter the contest – launching today and continuing through Nov. 11 – any current or past guest may nominate an associate who has made a positive and lasting impression during a stay at a Trump Hotel Collection property. Both the associate and the guest who makes the winning nomination will receive the same prize – individual expenses-paid trips for two to New York City, including the season’s hottest ticket – a chance to be an audience member at the finale of “The Apprentice.”

Each winner will receive:

· A two-night stay in a one-bedroom suite at the newly renovated Trump International Hotel & Tower® New York or the brand-new Trump SoHo™ New York

· Roundtrip airfare for two to New York City

· In-room Champagne on arrival

· Three-course dinner for two with sommelier’s selection of wine at Jean Georges (Trump International Hotel & Tower New York) or Quattro Gastronomia Italiana (Trump SoHo New York)

· A pair of tickets to attend the finale of “The Apprentice,” with luxury roundtrip transportation

Submissions of 100-300 words can be made at www.YoureHiredGiveaway.com. Guests who enter the contest will receive a complimentary upgrade on their next Trump Hotel Collection stay completed by March 31, 2011.

The associate cited in the winner’s submission will be awarded an identical package for two. (Associates at Trump International Hotel & Tower New York or Trump SoHo New York will win a stay at their choice of their own property or sister property.)

The contest will culminate in a grand prize drawing on Nov. 18, announced on Ivanka Trump’s Facebook page, www.facebook.com/ivankatrump. Ongoing tweets and Facebook posts will provide contest updates and highlight guest feedback.

For official rules, please visit www.YoureHiredGiveaway.com.

About Trump^® Hotel Collection

Launched in October 2007, Trump^® Hotel Collection is the next generation of luxury hospitality – one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children – Donald Jr., Ivanka and Eric – the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower^® New York, Trump International Hotel & Tower^® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk^® and the newly opened Trump SoHo™ New York. Additional hotel projects are under development around the globe, including Toronto, Panama, Dubai, Cap Cana, Scotland and New Orleans. Trump^® Hotel Collection is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. Connect with Trump Hotel Collection on our social media pages.

# # #

Contact: Jay Austin / Nick Valente

Middleton & Gendron Inc.

(212) 284-9939 / (212) 284-9942

jaustin@mg-pr.com / nvalente@mg-pr.com

FOR IMMEDIATE RELEASE

The Spa at Trump^® at Trump SoHo^™ New York Debuts With an Offer of a
Complimentary Turkish Hammam Treatment With Any One-Hour Spa Treatment

NEW YORK – Aug. 16, 2010 – To introduce spa-goers to New York’s only authentic luxury hammam, the newly opened Spa at Trump^® at Trump SoHo^™ New York is offering a complimentary 30 minute Turkish Hammam experience (retail value $100) when spa-goers reserve their first face or body treatment of 60 minutes or more. The rich menu of treatments includes signature Trump Gemstone Massages, results-driven Kate Somerville facials, henna applications and more. Spa appointments must be completed by Sept. 30, 2010.

Inspired by hotelier Ivanka Trump’s travels to Istanbul, the hammams – with their domed ceilings and mosaic-tiled walls – afford spa-goers the rare opportunity to experience the traditional social and cultural bathing rituals of Turkey and the Middle East. The Turkish Hammam treatment features an oil-based castile soap applied with a traditional handmade Kesa mitt while the spa-goer lies on a heated 120 degree belly stone of Calacatta marble. The treatment is designed to exfoliate the entire body, which immediately increases the detoxification and rejuvenation of the skin. This is followed by cleansing techniques to remove impurities and hydrate the skin, while the dedicated Hammam Attaché pours a combination of hot and cold water over the skin to aid in tightening and toning the entire body and to leave it feeling like silk.

Occupying more than 11,000 square feet over two floors, The Spa at Trump at Trump SoHo offers a peaceful setting to reenergize and rejuvenate in therapy rooms, private spa suites, and indoor and outdoor relaxation lounges. The entire experience is enhanced by the Moroccan décor and separate hammams for men and women – the only luxury spa of its kind to be created with this Middle Eastern bathing tradition in New York City.

About Trump SoHo^™ New York

Trump SoHo, the first luxury hotel in Downtown Manhattan, has captured the attention of international travelers and sophisticated New Yorkers alike. Establishing a new paradigm of design, Trump SoHo brings together the master works of Handel Architects, for the 46-story shimmering glass tower, and Rockwell Group, for the creation of the interior spaces. The spacious guestrooms and suites feature floor-to-ceiling windows providing unrivaled views of the city’s spectacular skyline and the Hudson River.

Trump SoHo has 391 hotel condominiums available for purchase with prices beginning at $1.2 million. With just 12 rooms per floor, it has an intimate ambiance of sophistication and indulgence. Owners and guests will enjoy world-class dining at Quattro Gastronomia Italiana, the Kastel cocktail lounge, the pool-side Bar d’Eau and the utmost in personal service with the signature Trump Attaché. The Spa at Trump® with its two levels of pampering services provides New York its only authentic luxury Turkish hammams.

Trump SoHo is a joint venture among The Sapir Organization, Bayrock Group, L.L.C., and an affiliate of the Trump Organization. Trump SoHo is located at 246 Spring Street, New York, NY, 10013.

For information on making a hotel reservation at Trump SoHo:

Please call (212) 842-5500 or visit www.trumpsohohotel.com; for toll-free reservations, call (877) 828-7080. Find Trump SoHo on Facebook at www.facebook.com/TrumpSoHoNewYork and on Twitter at www.twitter.com/TrumpSoHo.

For information on purchasing a hotel condominium at Trump SoHo:

Prodigy International, the exclusive sales and marketing company for Trump SoHo New York hotel condominiums, has an onsite sales office. For more information or to schedule a private appointment, call (212) 965-0008 or visit www.trumpsoho.com.

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FOR IMMEDIATE RELEASE

The Spa at Trump^® to Arrive in Manhattan on Aug. 14:

Trump^® Hotel Collection’s Signature Spa Brand to Open at Trump SoHo^™ New York

World-Class Spa Will Feature the City’s Only Authentic Luxury Hammams, Spa Suites,

And an Exclusive Arrangement With Renowned Skin Health Expert Kate Somerville

NEW YORK – Aug. 12, 2010 – The Spa at Trump^®, the award-winning signature spa brand of the Trump® Hotel Collection, will make its Manhattan debut at the new Trump SoHo^™ New York on Aug. 14. Providing a calming counterpoint to the bustling Spring Street scene below, the 11,000-square-foot spa encompasses two floors of the sleek hotel, and introduces to the New York spa market the Trump Spa^® Attaché and Trump^® Personal Intentions, along with the sought-after skin-care products and treatments of Kate Somerville and a selection of services created specifically for its SoHo locale.

It also features the first authentic luxury hammams in New York City, affording spa-goers a rare opportunity to experience the traditional social and cultural bathing rituals of Turkey and the Middle East. Inspired by Ivanka Trump’s travels in Istanbul, the addition of the hammams speaks to the exceptional attention to detail she has committed to every aspect of the spa’s development.

Created under Ivanka’s direction, The Spa at Trump’s elegant design is the stylish work of DiGuiseppe Architect, the award-winning hospitality and spa specialists. It includes nine private treatment rooms and wet rooms, separate hammams for men and women, and indoor and outdoor relaxation areas.

The spa’s state-of-the-art fitness center is outfitted with the latest equipment from Technogym. Three luxurious Spa Suites offering private, connecting couples-sized treatment rooms and designed by Rockwell Group will open in the fall.

The Hammam Experience

Throughout The Spa at Trump, DiGuiseppe has introduced Middle Eastern design details that create an environment both sensuous and serene, from Assyrian-shaped ceilings tiled in Capiz shells to woven-mesh chandeliers of nickel and crystal. Spa-goers step through a portal of Maccassar ebony into an entry fashioned after a Moroccan courtyard and graced by a fountain carved from Calacatta gold marble.

Under the domed ceilings of the men’s and women’s hammams, surrounded by mosaic-tiled walls, a dedicated Hammam Attaché leads spa-goers through time-honored rituals from Turkey, Morocco, Persia and India. The Turkish Hammam treatment, for instance, features an oil-based castile soap applied with a traditional handmade Kessa mitt while the spa-goer lies on a heated belly stone of Calacatta marble, leaving the skin feeling like silk. The Moroccan Hammam treatment incorporates authentic Moroccan black soap crafted from olive oil and crushed olives in a full-body exfoliation, followed by a detoxifying warm Ghassoul clay application. A balancing Ayurvedic massage, Shirodhara treatment, henna and threading is also be available.

Brand Signatures

In keeping with the tenets of The Spa at Trump brand, every moment of the SoHo spa experience caters to the individual guest’s desires, expressed through his or her individually selected Trump^® Personal Intention: Calm, Balance, Purify, Heal or Revitalize. For each intention, there is a corresponding Trump Signature Gemstone Spa Treatment featuring precious gemstone-infused oils – sapphires to calm and heal, diamonds for balance, emeralds to purify, and rubies to revitalize. Spa-goers also benefit from the highly personalized services of a Trump Spa Attaché who guide them through each step of the experience, from assisting with the selection of a robe, slippers and locker, to preparing infused elixirs and customizing iPod music selections.

An exclusive arrangement with Kate Somerville brings the skin care products and treatments of this leading aesthetician – a favorite of Hollywood celebrities – to The Spa at Trump. These include the Ultimate Kate – a super-hydrating oxygen treatment that uses skin-plumping dermal boosters followed by Somerville’s innovative Dermalucent^™ light therapy to protect the skin from free radical damage. Also featured will be the premier skin and body care brands Shiffa, Tara, Gehwol and Alessandro.

Rounding out the spa treatment menu is a full array of classic massages; sauna and steam rituals; facials, including two exclusively for men; hair, hand and foot therapies; and salon services.

Spa Director Leigh Smith

With 22 years of spa experience – beginning as a fully licensed massage therapist, esthetician and nail technician — Leigh Smith will serve as spa director for The Spa at Trump at Trump SoHo New York. Smith was most recently vice president of sales for Exhale Enterprises, launching spas across the world. She was responsible for the launch of more than 100 aromatherapy skincare products for Decleor, a division of Shiseido, over a four-year tenure as national director of sales and education. Her experience also includes the Ritz-Carlton Hotel in Manama Bahrain, the Corinthia Hotel Group throughout Europe and the Middle East, and Le Meridien Hotel Group in London and Vilnius, Lithuania. She graduated from England’s Lincolnshire College of Art and Design with a B.A. in recreational management.

Guests may book a treatment at The Spa at Trump by calling (212) 842-5505 or e-mailing sohospa@trumphotels.com.

About Trump SoHo^™ New York

Trump SoHo, the first luxury hotel in Downtown Manhattan, has captured the attention of international travelers and sophisticated New Yorkers alike. Establishing a new paradigm of design, Trump SoHo brings together the master works of Handel Architects, for the 46-story shimmering glass tower, and Rockwell Group, for the creation of the interior spaces. The spacious guestrooms and suites feature floor-to-ceiling windows providing unrivaled views of the city’s spectacular skyline and the Hudson River.

Trump SoHo has 391 hotel condominiums available for purchase with prices beginning at $1.2 million. With just 12 rooms per floor, it has an intimate ambiance of sophistication and indulgence. Owners and guests will enjoy world-class dining at Quattro Gastronomia Italiana, the Kastel cocktail lounge, the pool-side Bar d’Eau and the utmost in personal service with the signature Trump Attaché. The Spa at Trump® with its two levels of pampering services provides New York its only authentic luxury Turkish hammams.

Trump SoHo is a joint venture among The Sapir Organization, Bayrock Group, L.L.C., and an affiliate of the Trump Organization. Trump SoHo is located at 246 Spring Street, New York, NY, 10013.

For information on making a hotel reservation at Trump SoHo:

Please call (212) 842-5500 or visit www.trumpsohohotel.com; for toll-free reservations, call (877) 828-7080. Find Trump SoHo on Facebook at www.facebook.com/TrumpSoHoNewYork and on Twitter at www.twitter.com/TrumpSoHo.

For information on purchasing a hotel condominium at Trump SoHo:

Prodigy International, the exclusive sales and marketing company for Trump SoHo New York hotel condominiums, has an onsite sales office. For more information or to schedule a private appointment, call (212) 965-0008 or visit www.trumpsoho.com.

About Trump^® Hotel Collection

Launched in October 2007, Trump^® Hotel Collection is the next generation of luxury hospitality – one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children – Donald Jr., Ivanka and Eric – the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower^® New York, Trump International Hotel & Tower^® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk^® and the newly opened Trump SoHo™ New York. Additional hotel projects are under development around the globe, including Toronto, Panama, Dubai, Cap Cana, Scotland and New Orleans. Trump^® Hotel Collection is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. Connect with Trump Hotel Collection on our social media pages.

- # # # -

Contacts: Jay Austin / Nick Valente

Middleton & Gendron Inc.

(212) 284-9939 / (212) 284-9942

jaustin@mg-pr.com / nvalente@mg-pr.com

The Ultimate Online Destination for Performance Athletes, Combining Training Programs, Content and Social Networking Features

- Still in Beta, the Ambitious Platform for Active Sports Participants Is Now Available to Athletes –

NEW YORK, NY – July 26, 2010 – Sports beverage and performance pioneer Gatorade has partnered with STACK Media, the leading producer and distributor of sports training, performance and lifestyle content for active sports participants, to evolve its innovative online training tool and social networking platform: the Gatorade Performance Center.

By teaming up with STACK, Gatorade gains access to the highest concentration of active young males (12 to 24 years old) on the Internet. More than 4 million unique visitors each month engage with STACK Media sites, placing STACK among the leaders in sports properties online.

“We’re extremely pleased to partner with Gatorade in this groundbreaking venture to provide athletes with online training and social networking,” said Nick Palazzo, co-founder and co-CEO of STACK. “We’ve worked with the team at Gatorade to create an exceptional training tool, one that has already proved extremely powerful. Athletes can track and share their training regimens, not only with their teammates and coaches, but also with other student athletes and coaches around the world. We expect the Gatorade Performance Center to continue to expand as a premier platform for performance athletes.”

Based on its success over the last year, the Gatorade Performance Center promises to become the ultimate online destination for performance athletes. It has already received rave reviews, including an AdweekMedia award as “Media Plan of the Year 2010” in the less than $1 million digital category.

Enhanced by several interactive features, the Gatorade Performance Center allows student athletes and their coaches to:

• Post and follow daily custom workouts based on their sport and training goals, including off- and in-season strength programs.
• Consult an interactive calendar to view workouts on a monthly, weekly or daily basis.
• Follow their progress via a Performance Tracker, and compare it with other athletes—just their teammates, or everyone playing their sport.
• Receive training advice and equipment recommendations.
• “Ask the Experts,” by submitting specific sport-related questions for a chance to have them answered in the site’s weekly Gatorade Performance Video Series.

About STACK

STACK is the nation’s leading producer and distributor of performance, training and lifestyle content for active sports participants. Through unprecedented access to the best trainers and professional athletes, STACK empowers high school, college and other athletes with performance information and advice that’s safe and effective. STACK platforms include: STACK Media, one of the top sports properties on the Internet, with an average of 4 million unique visitors per month; STACK Magazine, targeted to high school athletes, with a circulation of 800,000 and readership of 5 million, distributed in 10,000 high schools across the country; STACK.com, the digital home of all STACK content and web-based tools; STACK TV, an online platform with a library of more than 5,000 proprietary videos; and MySTACK, a social networking and recruiting site for high school athletes. Learn more at www.stack.com.

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CABO SAN LUCAS, MEXICO – Just one year ago, Capella Pedregal made its heralded debut on the Cabo San Lucas resort scene, welcoming guests to a sought-after setting at the very point where the Pacific Ocean meets the Sea of Cortez. Now, as the exclusive hideaway marks its first anniversary, it is celebrating some prized “real estate” of a very different nature: spots on the Hot Lists of publications from Condé Nast Traveler to Celebrated Living. Among its collected accolades are U.S. Airways Magazine’s Top 14 New Beach Getaways, JuliB.com’s All Time Best Spas in Baja, and Martha Stewart Weddings’ Most Romantic Honeymoons. Celebrities, too, have taken note of Capella Pedregal’s hideaway appeals, and visits by Zoe Saldana (on the heels of her Avatar fame), Christian Slater and Joss Stone have earned the resort the #2 ranking on OK! Weekly and Orbitz’s list of Top 10 Celebrity Hotels.

Capella Pedregal has capitalized on its opening momentum by introducing a number of exciting programs and features throughout its first year that have kept the guest experience fresh and interest high. Among the highlights:

• Julien Farel Salon: In October 2009, the resort’s world-class Auriga spa debuted the first-ever international outpost of the celebrity stylist’s Madison Avenue salon. Here, guests can avail themselves of an array of hair styling and treatments, nail services and make-up applications delivered with the same impeccable attention to detail that has attracted the world’s most famous faces and influencers through Farel’s midtown Manhattan doors. 
• El Farallón: In early Spring 2010 El Farallón opened, broadening guests’ dining options from the signature Don Manuel restaurant, already a critical success under the direction of Executive Chef Marco Bustamante, and the casual Beach Club to include Cabo’s freshest seafood experience. At El Farallón, guests can savor fish caught from the sea literally steps away from the restaurant’s al fresco cliffside setting.
• Art of Sound Therapy: Also in Spring 2010, a revolutionary massage treatment was introduced to Auriga’s exclusive spa menu. The Art of Sound Therapy is designed to tune the body through a healing combination of sound and touch that is individualized to the needs of each spa-goer. Conducted in a signature chime room outfitted with pentatonic tubes, the treatment incorporates particular tones and chords played on the chimes, along with the stimulation of acupressure points, to align the chakras and create harmony in the various systems of the body to induce a deep state of relaxation, improving sleep and increasing vitality, among other benefits.
• Yours Truly: Along with its sister resort Capella Ixtapa, Capella Pedregal unveiled in June 2010 a signature wedding, honeymoon and anniversary program that courts couples throughout their lives together, from a destination wedding Capella-style to a honeymoon package that includes a registry allowing wedding guests to contribute to a variety of memorable resort activities for the newlyweds to enjoy. Each year thereafter, couples are invited to return to mark their anniversary with a complimentary night’s stay and a bottle of Champagne.
• Family programs: Summer 2010 also saw the debut of the Capella Kids Club, expanding the resort’s focus on creating exceptional guest experiences to its youngest visitors. The supervised fun extends from a dedicated Club House to the beach beyond, and includes the chance to swim with dolphins, cooking and Spanish lessons, sand castle contests, sports, movie nights and more. A la carte offerings include a Swim Experience, Yoga for Kids and Laughter Yoga, and special rates on family-sized cars from National Car Rental, add to the value for family travelers.
• Tequila tastings, cooking lessons and wine journaling: To further enhance the guest experience, Capella Pedregal has launched a variety of special food and beverage programs throughout the year, including tequila tastings and cooking lessons conducted in the resort’s interactive kitchen, Su Cocina. The newest addition is a Wine Journal program, led by sommelier Ernesto Mendoza, that includes a private cellar tour, a keepsake journal in which guests can record the wines they have chosen with each meal (complete with wine labels and menus), plus photos of their dining adventures at the resort.
• Still to come: The momentum continues with plans to open a new retail space in August 2010, which will showcase Mexican pottery created exclusively for Capella Pedregal guests by local artisans, spa products by Auriga and Organic Pharmacy, salon products, resort apparel and accessories, sundries and more.

For more information and reservations, call (877) 247-6688 or visit www.capellapedregal.com.

About Capella Hotels and Resorts

Capella Hotels and Resorts serves today’s top-tier travelers and residential property owners and is setting a new standard in the hospitality industry.  Capella promises the unique benefits of the finest boutique hotels, including superb architecture and interior design, privacy, individualized service and attention to detail – combined with the amenities and activities of the world’s great luxury hotels and resorts.  Capella, led by founder Horst Schulze, is a brand focused on customer choice, and offers choices that no other hotel company in the world can match.  Capella has opened world-class properties in gateway cities and high-profile resort destinations around the world, including: Breidenbacher Hof, a Capella Hotel (Düsseldorf, Germany); Capella Ixtapa (Ixtapa, Mexico); Capella Pedregal (Cabo San Lucas, Mexico); Capella Singapore (Sentosa Island, Singapore); Capella Telluride (Telluride, Colorado); and Schloss Velden, a Capella Hotel (Velden, Austria).  Capella has also announced plans for: Capella Bahia Maroma (Riviera Maya, Mexico); Capella Bangkok (Bangkok, Thailand); Capella Georgetown (Washington, D.C.); Capella Nahui (Riviera Nayarit, Mexico); Capella Niseko (Niseko, Japan) and The Setai Fifth Avenue, A Capella Managed Hotel (New York City).  Learn more at www.capellahotels.com

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MEDIA CONTACTS:

Melissa Pogue/Kathleen Cullinane

Middleton & Gendron, Inc.

(212) 284-9937/(212) 980-9194

mpogue@mg-pr.com / kcullinane@mg-pr.com   

FOR IMMEDIATE RELEASE

Four for the Fourth: The Jefferson, Washington, DC Announces
An Array of All-American July 4th Experiences

Six of the Hotel’s Guestrooms and Suites Offer Unparalleled Views of the

National Capital Fireworks Display

WASHINGTON, D.C. – June 25, 2010 – The fourth of July held great significance in the life of Thomas Jefferson – it marked the date our nation declared its independence (of which he was a key architect) and, 50 years later, it marked the date of his death. In honor of our third President, his namesake hotel, The Jefferson, Washington, DC, has designed four distinctive travel experiences for the Fourth that take full advantage of its location – just four blocks from the White House – as well as direct views of the spectacular annual fireworks display on the National Mall from several of its guest rooms and suites.

A Declaration of Independence

Included with overnight accommodations are two welcome signature cocktails in Quill Bar and Lounge, breakfast for two and a “Freedom Snack-Pack” stocked with bottled water, dried fruits and nuts, and energy bars. Guests are encouraged to explore The District with a walking map highlighting suggested stops as well as two all-day metro passes. Available July 2-6, 2010, rates start at $380 a night.

A Room with a Monumental View

Six of The Jefferson’s guest rooms and suites are strategically situated for spectacular views of the Washington Monument and the National Capital Fireworks Display. Couples who reserve any of these rooms for the night of July 4 can enjoy every bit of the fireworks while declaring their own independence from the crowds below, with a choice of three unique offerings:

The Firecracker Bath

Guests who book one of three elegant Deluxe Suites at The Jefferson will be treated to the city’s fireworks from their private in-suite soaking tub. Ten minutes prior to the display, one of The Jefferson’s butlers will draw a bath using EO Warming Bath Oil. Red, white and blue candles, a bottle of champagne, wine or sparkling cider and a half-dozen cayenne pepper-chocolate covered strawberries will help set the mood. In addition, Executive Chef Damon Gordon of The Jefferson’s heralded Plume restaurant will prepare a tray of red, white and blue firecracker fruit tartlets. Available July 2-6, 2010, rates start at $630 a night.

The All American

Traditional Fourth of July backyard barbeque fare is presented in-room for an All-American fireworks celebration for two. It includes two gourmet hot dogs, chips and nuts and s’mores, plus six domestic beers of the guests’ choice. Available July 2-6, 2010, rates start from $445 a night.

The Enlightened Patriot

Inspired by Jefferson’s travels in Europe, The Enlightened Patriot includes overnight accommodations and one bottle of champagne, wine or sparkling cider. Chef Gordon will specially prepare a cheese & charcuterie plate, a selection of pickled vegetables and red, white & blue firecracker fruit tartlets. Available July 2-6, 2010, rates start at $495 a night.

Reservations can be made by calling (202) 448-2300 or by visiting www.JeffersonDC.com. Rates do not include applicable fees and taxes.

About The Jefferson

A 99-room Beaux Arts gem, The Jefferson, Washington, DC has an illustrious history catering to Washington’s elite. It enjoys one of the city’s most prestigious and strategic locations, at the corner of 16^th and M Streets – just four blocks from the White House and within a short walk of museums, monuments and embassies. It is convenient to the dining, shops and nightlife of Georgetown and Penn Quarter, as well as the downtown business district and Dupont Circle. Following a full-scale renovation, The Jefferson re-opened August 31, 2009 as Washington’s finest small hotel, and is the capital’s only member of the prestigious Relais & Châteaux collection.  For more information, visit www.jeffersondc.com.

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CONTACT: Patricia Nugent/Nick Valente

Middleton & Gendron, Inc.

(212)284-9935/(212)284-9942

pnugent@mg-pr.com/nvalente@mg-pr.com

Trump Hotel Collection Expands Social Networking Presence,

Providing Another Avenue for Bookings With Custom Facebook Page

NEW YORK – May 24, 2010 – Having been an early voice in the social networking conversation Trump® Hotel Collection has launched a Facebook page for the brand, featuring its five legendary hotels that represent the next generation of luxury hospitality. In addition to offering a steady stream of fresh information on each property, the page features a booking widget providing convenient access to reservations for each of its two properties in New York City and to the Trump hotels in Chicago, Las Vegas and Waikiki. With projects under development in locations as diverse as Panama and Toronto, Trump Hotel Collection will use its Facebook presence to keep followers up to date on company news and the many special features of its growing portfolio as a complement to the many other ways it currently engages with clientele.

The Trump Hotel Collection Facebook page is accessed by logging onto:

http://www.facebook.com/pages/New-York-NY/Trump-Hotel-Collection/301650956713?v=app_4949752878

Combined, Trump Hotel Collection’s social networking presence currently touches upwards of a million people a day, led by Executive Vice President Ivanka Trump’s active and growing Twitter following which currently tops 750,000. Individual hotels within the collection have one or more accounts on Facebook, Twitter and other prominent social networking platforms, and are actively addressed by a variety of influential bloggers, observers and arbiters of the luxury travel and hotel segments. Soon to come is Ivanka Trump’s cross-branded Facebook page which will feature Trump Hotel Collection among the Trump brands she is personally involved in.

“It makes sense to tie together our social networking presence with a brand Facebook page since it is the most comprehensive, consumer-facing social network in the marketplace today,” said Jim Petrus, chief operating officer, Trump Hotel Collection. “It is a superb tool for engaging past, current and potential guests, and is a great way to connect to travel and event planning specialists. It offers the most robust multimedia sharing platform currently available in addition to having the largest collective active population online.”

Trump Hotel Collection encompasses the brand-new Trump SoHo™ New York, which opened to rave reviews last month. It joins the inaugural member of the brand — Trump International Hotel & Tower® New York – and three sister properties. These are Trump International Hotel™ & Tower Chicago, Trump International Hotel™ Las Vegas, and Trump International Hotel™ Waikiki Beach Walk®. Distinguished by world-class locations, design and architecture, each hotel features distinctive dining, amenities, service, and at most locations, The Spa at Trump™. The brand is further defined by signature programs like Trump Kids™ and Trump Pets™, which provide robust content for social networking dialog.

About Trump^® Hotel Collection

Launched in October 2007, Trump^® Hotel Collection is the next generation of luxury hospitality – one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children – Donald Jr., Ivanka and Eric – the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower^® New York, Trump International Hotel & Tower^® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk^® and the newly opened Trump SoHo™ New York. Additional hotel projects are under development around the globe, including Toronto, Panama, Dubai, Cap Cana, Scotland and New Orleans. Trump^® Hotel Collection is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. Connect with Trump Hotel Collection on our social media pages.

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Contact: Jay Austin / Nick Valente

Middleton & Gendron Inc.

(212) 284-9939 / (212) 284-9942

jaustin@mg-pr.com / nvalente@mg-pr.com